You manufacture a great product!
Now sign up dealers to sell your products to their customers.

Identify complementary products that align with your offerings and compile a list of their dealers. Assign dedicated personnel to reach out, highlighting the compatibility, benefits, and profitability of your product. This approach leverages existing dealer networks for mutual growth.

For highly competitive products, deploying territory managers is essential. These can be internal employees, high-performing dealers, or manufacturer representatives. With structured territory management and consistent reporting, significant profit margins can be achieved.

Leverage the established dealer networks of larger manufacturers by reaching out to their dealers. This method works effectively when the products do not directly compete, allowing you to tap into a pre-existing, successful network.

Position your product as a superior alternative to an existing manufacturer's offering. By focusing on exceptional quality, service, marketing, and strong relationships, you can become the preferred vendor and successfully replace competitors' products.

Understand that customers often desire a range of options for similar products. Capitalize on this by ensuring your product is one of the options available in markets where multiple dealers sell related items like excavators or stump removers.

Establish your company as a leading information source for dealers. Participate in industry shows, create a comprehensive dealer portal, sponsor events, and host dealer days. These initiatives facilitate easier business processes and stronger dealer relationships.